The Launch of Aficionado

One of my early mentors was guy by the name of Craig Ralph.

Not sure what Craig is up to these days, but my time spent with him as a recent graduate trying to figure my way through the corporate structures of retail banking (don’t ask – that’s another world, far, far away from the present), proved to be invaluable. One of the many insights into the human psyche that Craig taught me, was a very simple truth about the way we, as individuals, like to surround ourselves with like-minded people.

People like people who are like themselves“, is what he used say.

The key is figuring out what they want, and giving it to them.”

Sounds like lyrics to a Jimmy Buffett song, but a lesson I have applied in my limited business career, to great effect.

The notion of ‘group think‘ has been around us for years. Chat to my dad and he will tell you about his time as a ‘DuckTail’ in the 60’s: the perfectly tapered trouser legs creating the characteristic ‘stove-pipe’ jeans, immaculately greased-back hair, and one inch rolled sleeves. None of his mates would be seen dead without the tribal dress code or not on the seat of a Norton Commando or Triumph ‘Bonne’.

These types of tribes surround us today. Maybe not to the extent of previous generations. Not as aesthetically prescriptive, or blatantly obvious. It’s more of a ‘mental tribe’ these days. You can be a goth, I can be all EMO, she can be all crafty and into her knitting, and them over there, they can be tragic hipsters. But we can all unite over a common interest, a love, an obsession.

I can say with conviction that I do indeed like people that are like me. You must too – or else you wouldn’t be reading this blog. Further, I have found the badge of a new mental tribe to pin to my parka. And I would like to introduce this tribe to you.

Welcome to Aficionado. www.aficionado.co.za


MakethMan has had the pleasure of being invited to join a group of very like-minded individuals, all experts (and passionately so) in their fields of Fashion, Food and Travel. My list of new friends reads like “Roll Call Of Cool”, and includes bloggers Justine Stafford from I for 1, and food writer Andy Fenner, better known as JamieWho? And the best part about it all, is that this tribe is proudly South African – global content, filtered through local eyes. A huge honour for me, and one I accept with great respect and humble admiration.

So from now on be sure to connect with MakethMan, I for 1 , JamieWho? and the world of Aficionado at www.aficionado.co.za

Thanks for the support, and enjoy the read.

Brad

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7 Responses to “The Launch of Aficionado”

  1. coelho Says:

    sounds amazing…site not working today, will keep checking, doing a post on it too to help spread the word!

  2. Maketh Man Says:

    Thanks Coelho!

    It should be up in next hour.

  3. Curbcrawler Says:

    Awsome site guys!!! welldone! Looking forward to the one stop shop

  4. Mathew Says:

    Wow dude so cool!
    sheesh powerhouse contributors….haha

    ps.-gabriel collective – best beers ever mate god job!

  5. davide Says:

    with respect to all the good work you have been putting on your blog the aficionado website is completely shit. no seriously the design is cheap, the pixelated and/or out of shape pictures.. seriously.. please stay who you are.. this is the fine line when artisan goes corporate.. and last but not least.. an F turned around? please ask yourself the simple question: “why?”

    • Maketh Man Says:

      Thanks for the input Davide. The Aficionado site is still on a ‘soft’ launch, and all your points are valid and will be take under consideration. Just to assure you, there is nothing ‘corporate’ about the content on the site, and it will always remain independent and of free from endorsement. Regards.

  6. davide Says:

    thank you MM, i sure hope so! i will keep on checking as i have enjoyed the content of the other bloggers too. in any case MM will stay on my feed.

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